Keyword Research Based
On User Intent
Finding COMMERCIAL & TRANSACTIONAL keywords and phrases that are most relevant to your organization.
User Intent Keyword Research Request
Conducting Keyword Research
We start with keywords and phrases that are relevant to your organization. We expand the list using a variety of keyword tools and techniques. The biggest problem is that many people think THEY ALREADY know what their keywords are. In general, Internet visitors usually start their background research with generic keywords, which leads them to search with long tail keywords of specific interest. FURTHERMORE, ALL KEYWORDS need to be classified and content MUST BE ADDED in specific ways to be effective.
User Intent Must Be SATISFIED
Since the fall of 2015, when Google released its RankBrain algorithm, the direction for keyword research has been grouping keywords together based on USER INTENT because Google rewards website content where the KEYWORDS are GROUPED BY USER INTENT, mainly by Product and Information Keywords.
TODAY, understanding the INTENT of people searching online becomes critical for Digital Marketing success because of where the individual is in their buying process, so that we can deliver the right message or information package. This is what is meant by MATCHING to where the Individual is in the DIGITAL MARKETING COMMUNICATIONS FUNNEL.
Create guidelines to group your website keywords based on USER INTENT.
You start by classifying if the keyword is an ‘Information’ or a ‘Product’ Keyword. More than one of the labels below can be applied to a single keyword. Note that keywords can be both Informational (1) and Naviagtion (2) OR Commercial (3) and Naviagtion (2).
Informational (1)
Navigation (2)
Commercial (3)
Transactional (4)
Construct the Ultimate Organic Website Architecture
We create guidelines for your keywords by weaving together BOTH marketplace analysis and keyword research based on USER INTENT to create a superior Website Architecture for SEO.
User Intent Keyword Research
Broaden
Your Scope
Many people believe that generic keywords are like the pot of gold at the end of a rainbow. However, long tail keywords (i.e. exact terminology) are more likely to provide higher conversion rates (i.e. leads or sales). The idea is to have both generic keywords and exact terminology (i.e. long tail keywords) in your keyword list.
Taking it to the Next Level
There is a tremendous amount that we can do with Keyword research. The first aspect is to determine different types of keywords and see which types apply to you. For example, we can look at On Page, Effective, Competitor, Client, Experimental, Exotic, and of course your Money Keywords – the Sweet Spot for success.
Research is an Ongoing Activity
We understand that keyword research is not a static exercise. It is, like many other aspects of the online world, dynamic and ongoing. When doing keyword research you must always keep in mind your Investment Goals and Communication Objectives. Combined with User Intent this creates a powerful foundation for online success.